GITZO Légende

Client

GITZO

Year

2020

Services

UI/UX Web Design

Crowdfunding

Product Launch

Credits

Ben Ryan
Joshua Lindsay
Chase Madsen
Matthijs Blok

Meet Légende, travel photography gear designed to last. Made from premium eco-friendly materials and offering free spare parts and an unlimited warranty. Légende offers content creators peace of mind with high-quality gear they can depend on.

Crafted from the finest materials using state of the art technology, Gitzo prides itself on tripods that are built to stand the test of time. But the market is saturated with low-quality products that break easily, forcing costly repair or replacement and fuelling a wasteful throwaway culture.



Building on Gitzo’s legacy of precision craftsmanship and working closely with Gitzo’s internal comms team, we created the “Legends Last Forever” crowdfunding campaign—introducing a sustainably manufactured, fully repairable tripod with a lifetime warranty and complimentary spare parts program.

In partnership with Gitzo, I helped launch Légende: a premium line of travel photography gear designed to challenge the throwaway culture dominating the industry. Crafted from eco-friendly materials and backed by an unlimited warranty with free spare parts, Légende gives creators the confidence to focus on their art, not their equipment.

Working closely with Gitzo’s internal communications team, I co-led the design and production of the “Legends Last Forever” Indiegogo campaign. Showcasing the rugged beauty of New Zealand’s South Island, the campaign celebrated sustainable manufacturing and the enduring quality of Gitzo’s precision-crafted tripods. The results spoke for themselves: over $1.5M NZD raised in just 60 days, with 1,700+ backers supporting a product truly built to last.